Your Threads feed will soon have ads. On Friday, Meta announced that it’s rolling out a “limited, early test of ads in Threads,” and the test will happen with a “handful of brands in the US and Japan,” according to Instagram boss Adam Mosseri.

Meta’s X rival Threads said Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company

Meta has started testing ads on Threads, its new social network, with selected brands in the US and Japan. This move follows recent changes in content moderation policies, raising concerns over misinformation.